You Don't Need Money to Market: 3 Free Tips

You Don't Need Money to Market: 3 Free Tips

You don't need money to market. As a business owner you already have the necessary tools in place to do GOOD marketing. Marketing should be clean, clear, and simple regardless of whether you're a mom and pop plumber or a Fortune 500 company. The point is getting your marketing plan right and your company prospers, get it wrong and you'll end up a failing business.

What is Marketing and why is it important?

In a nutshell, marketing is a creative process of useful methods in which a company provides strategic information to a targeted customer base in a consistent manner. It's imperative that a company distinguishes its products and services from competitors. After all, successful marketing builds a thriving company.

Developing a Marketing Plan and sticking to it only strengthens your company's reputation and not to mention...profit and even a bigger profit when you market for FREE. Besides, who doesn't like adding cash to their bottom line?

Here are 3 marketing tactics to help you do just that- and REMEMBER you don't need money to market.

1. Utilize Free Online Directory Listings:

Most online directories are free of charge. Online directory listings are comprehensive guides to businesses all across the United States. After adding your company's name to the business web directory, you can link the online directory to your company's website. And the charge for this service is absolutely free. A couple examples of online business directories are BizWeb- bizweb.com and A 1 Directory- a1dir.info/. To find hundreds of free directory listing services visit Free Directory List at vmoptions.com. Be smart, even though these directories are free use common sense and do a little research before adding your company's name and information.

2. Publish an In-House E-Newsletter:

This is an easy one. You have all of the resources needed to produce an electronic newsletter without even raiding the supply closet. To get started and save time gather preprinted material such as company brochures and any other type of material your company already prints. You can create a newsletter on any basic computer using the articles you already have. For your first issue, be creative; your possibilities are endless. And, when you are finished save the document. Here comes the brilliant, but free part, send it to your current customer/client e-mail list you already have established. A good rule of thumb is to remember a good newsletter is sent out monthly. This article is about free marketing, but if you simply don't have time to design it yourself there are online E-Newsletter websites that have premade templates for a small cost. Make sure you always comply with spam-laws and have opt-out options.

3. Always Present Free Trial Offers or Free Consultations:

Nothing is more reassuring to your patrons as the word "free". Depending on the type of business you operate offer a 30-day free trial offer and reassure them if they are not 100% satisfied then you will gladly refund their money. If you are in the service industry, try proposing a free meeting or a free valuation of some-type. This helps increase traffic through your front doors and the results are satisfied customers and your company's reputation. Almost every type of business can present a free trial offer of some sort, keep in mind that if you are confident and reassuring in your business then they will be more likely to have faith in you as well.

Our three marketing tactics are tips on how to market for free with no cost to you, but free marketing tips are worthless unless you have a well thought out and developed marketing strategy.

For more on NO COST Marketing Tips call the BUSINESS HOUSE, inc.^SM at 770 534-6630. Attend a FREE one-one consultation and receive a copy of the best seller, "Guerrilla Marketing for Free" by renowned business author Jay Conrad Levinson.

How We Can Help? the BUSINESS HOUSE, inc.^SM will help you develop your Exit Plan as well as assist you in choosing which Exit Option is right for you, your family, and your business. Our proprietary Exit Planning Process is highly strategic and crafted with precision by Jeffery Merry. Jeffery is a certified Exit Planning expert. He incorporates the business' existing practices and coaches the owner on the importance of a well-developed process. We are with you every step of the way so that exiting your business does not have to be a stormy process filled with difficulty.